With Drea Macmillan and Mark Faithfull
All marketing is social, whether it is online or face to face. However, many entrepreneurs and marketers treat the online and offline worlds independently – undermining your brand and damaging your profits. The Social Marketing approach gives you a consistent and unified brand and message whether you are engaging with your customers online or face to face which makes every minute or pound you spend on marketing more effective and profitable.
If you are serious about succeeding as an entrepreneur, then you need to master the essential skills of modern Social Marketing and utilise it at face to face events like networking meetings, trade shows, conferences and online using Instagram, Facebook, LinkedIn and Pinterest.
The Social Marketing workshop brings together Social Media expert Drea Macmillan and Speaking and Entrepreneur Coach Mark Faithfull for a unique and powerful event designed for entrepreneurs and business owners who want to grow their businesses.
The Social Marketing workshop will teach you how to:
> Represent yourself and your brand online using Instagram, LinkedIn, Twitter and Facebook
> Beat nerves and anxiety and speak with confidence about your business to audiences of any size
> Understand the differences between the social networks and which ones to use for your business
> Master direct response marketing so every pound you spend translates into customers and profits
> Speak to camera and record an audio podcast so you can make the most of the boom in podcasting and social media videos to promote your message and boost your brand
> Write a killer keynote or sales presentation and deliver it with confidence
> How to create engaging video content on social media – and when to use it
You will come away with:
> A sharp and effective 60 second networking pitch that will have potential customers queuing up to make appointments
> A new or refreshed social media profile
> A clarified brand identity that makes it easier for customers to decide to do business with you
> Beat any fear or anxiety around public speaking so you can pitch your business confidently at networking events, conferences and trade shows.
> Increased confidence in yourself, your business and your message to the market
About your hosts
Mark Faithfull is a coach and trainer specialising in public speaking and leadership. He is the founder of Malmesbury Speakers Academy, a finalist in the Professional Speakers Association Speaker Factor competion and a certified trainer and coach with the John Maxwell Team. Mark believes that everyone is a great speaker, but they just dont believe it yet.
Drea Macmillan is a social media and marketing expert and founder of the Drea Macmillan words-media-image creative agency.